Answer to Question #202976 in Marketing for Karina

Question

Review how customer engagement factors determine the customers onboarding strategies for different target consumer groups in hotel.

Answer 1

For customer onboarding to be engaging, you have to build around an internally aligned vision of success at your organization. That means understanding the sales process, why customers are choosing your platform and what makes them successful after go-live. If your onboarding program is solely focused on getting a customer up and running, without also driving success around initial goals for the purchase or what makes customers successful in the long-term, onboarding will always be an uphill battle.