Answer to Question #199473 in Marketing for Meh

Question #199473

Write about three levels(core product, actual product, augmented product) for peanut butter sauce for desserts marketing project for bachelor students?

Expert's answer

The first level, Core Product, can be explained as the product level initiated to grow the organization. Core products usually have low marginal costs and high consumer acquisition costs. The market of interest is locally based on a desert, and the target consumers are bachelor students. Therefore, the benefit the bachelor students seek to get from the peanut butter sauce is the core product.

Actual product refers to tangible products or services that potential customers seek to get from a company. The actual product for the company refers to the peanut butter sauce that will be sold to the students. Therefore, the product's actual value is selected to satisfy wants in the form of consumption of food products.

Enhancements of a product either by creating additional features and facilities to distinguish core products from the other competitors falls within a level referred to as an augmented product. The augmented product for the peanut butter sauce can be an intangible service most suitable as the hospitality and the warm, welcoming hotel environment for the students. However, the core product shall attract the students to visit the hotel to acquire such products as peanut butter sauce. 

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