Identify and discuss ONE PROBLEM faced by the Astro Malaysia Holdings Berhad to market its service in terms of the promotion strategy. Provide ONE solution for the problems identified above.
Inability to cope with the technological advancement in the promotion of the company's products is a problem that faced Astro Malaysia Holdings Berhad. As the other competitors entered the market and embraced the changing technology, Astro Malaysia Holdings company was unable to embrace the technology. This is because its partners were unwilling to partner with it to elevate the company's promotional strategies. Therefore, they were unable to reach the audience and the ones they already had unsubscribed from their services, therefore, they subscribed to the competitors' much appealing services.
Therefore, the solution to the problem Astro Malaysia Holdings Berhad faced is the advancement of the company's technology in promotion and service provision. The use of updated technology ensures that the company meets the audience and serves their desires, hence, leading to an increase in the number of subscribers to the company's channels.