Answer to Question #198606 in Marketing for Elley

Question #198606

What is the overall analysis of Jollibee's Global Strategy?


1
Expert's answer
2021-06-02T22:13:02-0400

Jollibee's Global Strategy entails the consolidated under the company's two-pronged expansion strategy: brand acquisition and brand expansion. Jollibee itself is a tried and true brand with a menu that has demonstrably accrued loyal fanbases in each of its operational territories


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