Answer to Question #198448 in Marketing for Meh

Question #198448

Write about three levels(core product, actual product, augmented product) for peanut butter sauce marketing project for bachelor students?

Expert's answer

The core product level is the intangible, direct benefits of the product. Therefore, the services that the product offer to consumers rather than the product itself. Consequently, the core product value for the peanut butter sauce is that it produces a delicious sandwich and test when slathered on the piece of fresh bread.

The actual product level is the substantial part of the product that makes people need the item. In peanut butter sauce, the actual product is the ingredients such as a sprinkle of salt, honey, peanut oil, fresh ginger, and garlic, among others.

Augmented leave is also an intangible part of the product that focuses on the product's psychological satisfaction. Consequently, the augmented product level of the peanut butter sauce is additional health benefits that people believe in getting when eating peanut butter. these health benefits include but not limited to :

1. It contains three macronutrients; nutrients, carbohydrates, and fats

2. It comprises of resveratrol that helps to fight heart disease and Cancer promotes strong bones

4. Lower risks of diabetes

5. It contains cellular that slow the aging process

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