Answer to Question #197726 in Marketing for kavita

Question #197726

In business would you prefer selective distribution selling out products or exclusive distribution in an organization. Give reason for your answer


1
Expert's answer
2021-05-25T09:22:02-0400

In a situation where their is both selective distribution selling out products and exclusive distribution in an organization, I will prefer the former since it entails distributing commodities at select outlets in specific regions. Unlike the exclusive distribution that involves selling a product through one or very few outlets, the selective option enables a firm to possess and control its target market.


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