Answer to Question #197669 in Marketing for Harshita

Question #197669

As a newly appointed Product Manager by Balaji wafers, you are asked to develop New

Product Planning for new flavor of potato wafer. How would you develop new product

planning process?


1
Expert's answer
2021-05-24T19:21:01-0400

The development of a new product planning process will follow the following steps:

  • Generate the idea by utilizing internal and external business environment analysis
  • Screen the Idea
  • Test the concept.
  • Perform a business analytics
  • Beta / Marketability Tests.
  • Identify Technicalities and do product development.
  • Commercialize.
  • Launch it reviewing its progress using appropriate pricing techniques

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