• Select any local/international brand of your choice
• Assess the advertisements of brand to identify the following:
o What factors of perception the brand Is implying to break clutter and gain attention?
o What type of learning theory is the brand using and how is it promoting memory retrieval with respect to the brand?
o How is the brand motivating the customer? (use theories to strengthen your answer)
o Describe the brands personality using the brand personality theory.
o Describe the message appeal being used in the advertisement and How?
international brand of my choice is Coca Cola
The brand utilizes online and media advertising, where it uses TV and other social media platforms. The company applies emotional and cognitive learning theory to gain attention and promote memory retrieval with respect to the brand.
The advertisement of the company products is full of emotions to stimulate a feeling among clients that favors the purchase of the product. On the other hand, Coca Cola applies personality theory to accurately define its brand that resonates with the correct consumer. In this regard, it strives to elicit a positive emotional response from a targeted consumer segment. The firms recent message of appeal used in the advertisement is 'Taste the Feeling' and it induces a feeling among customers that inclines them to keep using Coca Cola beverages.