Answer to Question #195411 in Marketing for anousha arshaad

Question #195411

define intensive distribution,exclusive distribution and selective distribution give example of each 

Expert's answer

Intensive distribution is a marketing strategy which aims to provide saturation coverage of the market by using all available outlets.This is to ensures easy availability of products to the customers by having several brands. For example toothpaste, soap and newspapers.

Exclusive distribution is a form of distribution in which only one wholesaler, retailer or distributor is used in a specific geographical area.For example designer ware, major domestic appliances and even automobiles. Selective distribution involves a producer using a limited number of outlets in a geographical area to sell products.For example, a company making a specific brand of cologne may choose to only allow their product to be sold at a few high-end.

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