Answer to Question #195377 in Marketing for Sanelisiwe

Question #195377

What does customer engagement technology involve


1
Expert's answer
2021-05-20T09:21:01-0400

Digital engagement is the process of interacting with potential and existing customers through various digital channels to build your relationship with them. These channels include email, messaging, social media, and many more.

Instead of the traditional “push” model of marketing campaigns, engagement marketing pulls people in by telling stories, driving conversations, and addressing customer needs and interests. The goal is to involve customers in a deeper, more sustained relationship with a given product or brand.

How to increase customer engagement


  1. Create great customer experiences.
  2. Make your brand relatable and meaningful.
  3. Use push notifications.
  4. Take advantage of conversational marketing.
  5. Focus on retention.
  6. Sharpen your social media marketing.
  7. Capture hearts and minds with video


But to create memorable connections with customers and increased customer loyalty requires customer engagement innovation. Today's superior customer experiences include innovations such as mobile customer engagement, personalization, omnichannel interactions, and real-time decision making.


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