snappea is a malysia company which provide peamilk (milk alternative)
1. The company should set barriers from its competitors as it is the main goal to prevent them from entering and becoming serious customer options. Such barriers the company should engage in are as follows;
i. Legal barriers to entry such as patents, Licenses, and trade barriers
ii. Technical barriers to entry such as extremely high startup costs, sunk costs, and economies of scale.
iii. It should use strategic barriers such as predatory pricing, vertical integration, and heavy advertising.
2. The most suitable intelligent property that would encourage the company to increase the incentives to continue to produce pea milk and further create new job opportunities and technologies would be a patent. This is because it would help prevent the company's invention from being sold or used by another party.
a) Information can be gathered through the cooperative activity of competitors.
b) Again, obtaining information from third parties or through the public domain such as through library research, newspaper articles, trade journals, and other publications.
hi. Thanks for the answer. but could you please elaborate more on question 2? why patent protection.. and is it really suitable?