How would you describe the key differences between differentiation and positioning? Do businesses use both techniques? How businesses can select an overall positioning strategy, present one example for each strategy; (AACSB: Communication)
Positioning refers to obtaining a space in the mind of the customer while differentiation is a marketing approach companies use to make their product exclusive to stand out from opponents
Yes companies uses all these strategies since it can contribute to the competitive advantage of small businesses.
Analyze your target audience and your main consumers. Identify what is most interesting to them and what their profile is.