Answer to Question #191600 in Marketing for prayu

Question #191600

A two-year-old start-up company dealing in 3D Printing is undergoing a major overhaul due to COVID 19 and require your help

a. They are facing a lot of resistance to the changes being implemented and want to understand the reasons for this resistance? (5 Marks)

b. Can you help them manage these resistances to change? (5 Marks


Expert's answer

COVID 19 is a global pandemic affecting business and human life as they transform to adhere to COVID 19 health guidelines to help curb the spread of the disease. The 3D printing enterprise can not ignore the transitions to remain competitive in the market. Even though progress is usually the primary objective of any corporation, organizational changes are challenging. Many companies are reactant to make the required adjustment to ensure their sustainability.

Some of the reasons why 3D printing company is undergoing resistance to chances include lack of knowledge, fair to fail, and loss of employment. The 3D printing company workers lack knowledge about the transition technology and how it will affect their business. The lesser knowledge workers have about the transition process, the more fearful they will be. The senior company management, such as engineers, supervisors, and managers, are psychologically stuck to the traditional strategies to the extent that they cannot endorse changes due to fair implementation failure. Therefore, tension and reluctance to learn new ideas affect the company's motives to expected changes.

Another possible reason for company resistance to change is the fear of losing employment. When the workers believe that the new transition will not fit their current knowledge and skills, they will resist the chances to protect their jobs. However, fear of implementation failure is another reason for the resistance to change. Fear is the powerful motivator that can inhibit people's determination to fight their transition efforts.

b. The 3D printing company management should overcome the resistance by :

- gathering external information about the expected changes to the company. The company will gather information through a partnership with other developed 3D printing firms, colleagues, and national labs to develop new materials.

- offering training and involving workers in the transition process will help to alleviate much of this resistance. Therefore, change management is more effective as initiating and involving employees in the transformation process.

- the company can also become familiar with the new technology by using addictive manufactures for regular production, beginning with small nonessential components toward the most fundamental roles. The more technical staff passes each of these steps, the more knowledgeable and skilled they become.

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