Critically discuss to what extent there is variety in the ways families approach
consumption and what are the key factors influencing this. Provide examples
that are relevant to the field of consumer behaviour in order to illustrate your
answer. Provide relevant recommendations to marketers (and if applicable to
public policy makers) based on your discussion.
The variant ways in families approach consumption to depend on the size of the family, the different roles given to the family members, family beliefs, and culture.
Based on the size of the family, a consumer may tend to buy a large volume of food if the family is a large and small volume of food if the family is small. Some cultures and beliefs do not allow members to consume certain foods, while others permit members to consume any food they may come across.
Marketers should comprehend the beliefs and culture of their consumers in a given area. Marketers should also determine the age of consumers and the products in high demand for each age group. Policymakers should not make policies that can interfere with the beliefs and cultures of the consumers in terms of consumption.