As a newly appointed product manager by balaji wafers you are asked to develop new product planning for new flavour of potato wafer.how would you devlop new product planning process
The first step of new product planning process is to generate ideas from different sources before bringing them for screening. Screening involves choosing the most workable ideas from a list of proposed ideas. I Will develop a concept to seek initial feedbacks from customers and supplies after testing the product within a specific area. I will then come up a strategy to introduce the new product to the market. Another step is to begin a market research to establish the product viability. The feedback from the market will help me to decide where to improve before commercializing and launching the product.