Answer to Question #190792 in Marketing for Kritika

Question #190792

As a newly appointed product manager by balaji wafers you are asked to develop new product planning for new flavour of potato wafer.how would you devlop new product planning process


1
Expert's answer
2021-05-17T15:38:01-0400

The first step of new product planning process is to generate ideas from different sources before bringing them for screening. Screening involves choosing the most workable ideas from a list of proposed ideas. I Will develop a concept to seek initial feedbacks from customers and supplies after testing the product within a specific area. I will then come up a strategy to introduce the new product to the market. Another step is to begin a market research to establish the product viability. The feedback from the market will help me to decide where to improve before commercializing and launching the product.


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