Answer to Question #189130 in Marketing for joshua muendo

Question #189130

Discuss the importance of marketing mix


1
Expert's answer
2021-05-07T12:57:02-0400

Answer

Marketing mix is an essential set of tactics that a company uses to promote its brand or product in the market. However, identification and arrangement of elements of marketing mix allows a business to make profitable marketing decisions at every level that help the business to develop its strengths and limit its weaknesses. In addition, the decisions help a company to become more competitive an adaptable in its market and still improve profitable collaboration between departments and partners. Therefore, a marketing mix comprises of marketing tools that help a business to sell its products or services to its target clients.


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