Discuss the importance of marketing mix
Marketing mix is an essential set of tactics that a company uses to promote its brand or product in the market. However, identification and arrangement of elements of marketing mix allows a business to make profitable marketing decisions at every level that help the business to develop its strengths and limit its weaknesses. In addition, the decisions help a company to become more competitive an adaptable in its market and still improve profitable collaboration between departments and partners. Therefore, a marketing mix comprises of marketing tools that help a business to sell its products or services to its target clients.