Answer to Question #188790 in Marketing for Muzzamil

Question

You are an e-commerce business provider selling audio devices; you have launched a new product in your product line. Keeping in view the concept of One-One Marketing of CRM, prepare your business plan to market the audio devices. Remember your answer must be in-line with One-to-One marketing principle. 

Answer 1

The company produces and distributes audio devices. To introduce the new device the company aims to ensure that all consumer preferences are met. To begin with, the rising demand for audio devices today is supported by the growth of technology and the spread of the internet.

SWOT Analysis

Strengths

1. Strong market presence.
2. Innovative products

Weaknesses

1. Changing consumer preferences

Opportunities

1. Emerging markets
2. Growth of technology

Threats

1. High level of competition
2. Substitutable goods

Marketing Approach

To successfully introduce the new device the company aims to utilize one-on-one marketing customer relationship management strategy. The approach is based on personalized interactions with customers. The company may use promotional techniques such as one-on-one interactions with the customer, email interactions and social media engagement.