Select a company that produces and markets Networking. What are the factors that affect the firm’s marketing environment? Identify the major environmental trends that are likely to create opportunities and ones that will present threats to this company in the decade ahead?
Factors affecting the marketing environment of Colgate
1. Political and legal factors
2. Demographic factors
3. Consumer behavior
4. Technological factors
5. Ecological factors
6. Economic factors.
Environmental trends that will create opportunities
1. Stability of the firm's economy
2. Political stability.
3 Positive response of the consumers towards the product.
4. Technological advancement.
5. Fair competition in the market.
Environmental trends that will pose a threat to the firm.
1. Political instability
2. Negative response of consumers towards the product.
3. Increased number of substitute products.
3. Stiff competition
4. Unfavorablele socio-cultural factor