Answer to Question #188567 in Marketing for sayyam

Question #188567

Select a company that produces and markets Networking. What are the factors that affect the firm’s marketing environment? Identify the major environmental trends that are likely to create opportunities and ones that will present threats to this company in the decade ahead?

Expert's answer

Factors affecting the marketing environment of Colgate

1. Political and legal factors

2. Demographic factors

3. Consumer behavior

4. Technological factors

5. Ecological factors 

6. Economic factors.

Environmental trends that will create opportunities 

1. Stability of the firm's economy

2. Political stability.

3 Positive response of the consumers towards the product.

4. Technological advancement.

5. Fair competition in the market.

Environmental trends that will pose a threat to the firm.

1. Political instability

2. Negative response of consumers towards the product.

3. Increased number of substitute products.

3. Stiff competition 

4. Unfavorablele socio-cultural factor

Need a fast expert's response?

Submit order

and get a quick answer at the best price

for any assignment or question with DETAILED EXPLANATIONS!


No comments. Be the first!

Leave a comment

Ask Your question

New on Blog