Select a company that produces and markets Networking. What are the factors that affect the firm’s marketing environment? Identify the major environmental trends that are likely to create opportunities and ones that will present threats to this company in the decade ahead?
Apple Inc. is a company that sells a range of related software, services, accessories, networking solutions, music, and entertainment streaming, as well as third-party digital content and applications. In the process of marketing Apple Inc. face several factors that affect their marketing environment: political and regulatory environment, economic and competitive environment, technological, social, and cultural environment, and consumer behavior of the specific market.
Economic, competitive, technological, and consumer behavior environments can create opportunities that the business can utilize and gain a customer base for further success of the business. They are within the control of the management of the company.
Social and cultural environment, political and regulatory environment, are likely to create threats to the business if not well controlled since they are primarily external factors that the company may not control.