Select a company that produces and markets Networking. What are the factors that affect the firm’s marketing environment? Identify the major environmental trends that are likely to create opportunities and ones that will present threats to this company in the decade ahead?
Amway Amway India is the leading network marketing company. The
environmental factors likely to affect Amway Amway company include technology, politics, economy, competition and political stability.
Some major environmental trends that are likely to boost the business are technological advancements and political stability. Political stability leads to a strong economy and encourages technological innovations.
On the the contrary, political instability and economic challenges are likely to negatively affect the business in the decade ahead. The company may also face very stiff competition from other growing network marketing companies.