Answer to Question #188513 in Marketing for meh

Question

Select a company that produces and markets Networking. What are the factors that affect the firm’s marketing environment? Identify the major environmental trends that are likely to create opportunities and ones that will present threats to this company in the decade ahead?  

Answer 1

Factors affecting the marketing environment of chocolate.

1. Customer behavior

2. Technological factors

3. Ecological factors

4. Demographic factors

5. Political factors

6. Economic factors

7. Legal factors.

Environmental trends that will create opportunities.

1. Fair competition in the market.

2. Improvement in technology

3. Political stability

4. Positive attitude of the consumers towards the product

5. Stability of the company's economy

 

Environmental trends that will cause a threat to chocolate firms.

1. Tough competition from other companies

2. Negative attitudes from consumers towards the product

3. Increased number of alternative products

4. Unfavorable social-cultural factors

5. Political instability