Nestle Water Multinational Company has just hired you to administer a relationship marketing program for the company. The company manufactures and distributes a purity-guaranteed, non-carbonated, bottled drinking water product to grocery and convenience stores in Punjab, Pakistan. The company desires to build strong economic and social ties to customers by promising and consistently delivering high-quality products, good service, and fair prices. To do this, Nestle wants you to build a marketing network for them. Write down your ideas on what a marketing network is, how it might relate to the concept of relationship marketing, and designate the components of what you perceive to be a marketing network for Nestle Water
Network marketing is a marketing strategy that relies on individuals harnessing their networks to sell products and services or improve their businesses. A marketing network is used to develop guides and recruit buyers or collaborators. Therefore network marketing is very popular with working-class people in need of affordable part-time business. Some of the best-known network marketing companies in America are Avon, Amway, and 4lite. However, Network marketing may relate to the concept of relationship marketing to study the connection between sellers and consumers. Consequently, in creating relationship marketing as a generic idea, investigators are expected to dress the generic nature of the market. The relationship is considered the generic governance form for the transaction when the market becomes a networking model.
For the nestle multinational water company to build strong relationships with their customers through network and relationship marketing strategy, the company will utilize the network marketing components such as proper timing to ensure the company has established itself and has everything to maintain customers. The second component is the products. Nestle company is planning to provide impressive products by constantly introducing high-quality goods and services and having a variety of products such as purity guaranteed, non-carbonated, and bottled drinking water. Furthermore, the nestle company employs a proper system component to build and maintain trust between the company and customers and train buyers to use their website.