Answer to Question #188476 in Marketing for waleed

Question #188476

How is your assessment of companies like Facebook that gather information about your browsing patterns? What benefits and drawbacks does this pose for consumers? If you were a business owner, what sorts of information would you gather on your customers, and how might you utilize it? 

Expert's answer

Facebook gathers information about your browsing patterns in order to understand the taste and habits of a customer. This benefits the customer because Facebook will be able to deliver exactly what you need as an individual with reference to your preferences. The drawback is that they collect big data and, through analysis, draw a conclusion about the general taste and preference of consumers, but if tastes and preferences are different, we will not get the product we are looking for. I would collect big data from companies like Google and analyze and make a strategic decision about the product and service I offer so that mass customers can accept it.

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