Answer to Question #188037 in Marketing for dintle

Question #188037

 Using practical examples, explain to The Way & Grill managers how, in addition to the natural environment as evidenced by COVID-19, the restaurant industry might be affected by the economic environment, technological environment and political environment.

Expert's answer


The measures laid down to prevent spread Covid-19 has negatively impacted businesses which depend on the gatherings and face to face business. The measures include social distance and working from home. People are now cooking at home and having restricted movement outside their homes, which is a loss to the Way Bar and Grill. The lower level of consumer could also have resulted to Way Bar and Grill has a reduced rate of clients. Most of the restaurants has improved their way of serving customers by introducing home deliveries. Way Bar and Grill has not yet introduced such ways, hence causing the reduced number of customers visiting the premises. Political instability could also make the number of customers reduced in the Way Bar and Grill.

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