Identify which one of the five marketing philosophies (orientation) The Way uses (1
mark) and motivate your answer in detail with examples (2 marks).
Marketing philosophy is an idea that considers production, sales, and customer satisfaction while at the same time facilitating the organization to accomplishing its goals. Product concept is one of the marketing philosophies that focuses on the quality of products. For instance, it describes how the consumers will favor products that offer the most quality, performance, and innovative features.