Name and describe two customer-centred measures that The Way Bar and Grill can
use to measure the effectiveness of their marketing activities. (2 marks
Take liability seriously. Alcohol service is a risky business. When managing a bar, you should train staff to handle alcohol-related safety issues, not just for the safety of customers who have consumed too much alcohol, but to protect your bar from fines, imprisonment, loss of liquor license, increased insurance costs, and even losing your business.
Create signature cocktails. Creating drinks that are unique to your establishment gives you a competitive edge over other bars. If you create your own craft cocktails, you can price them higher than traditional beverages</span>, helping to increase your profit margin. When creating new recipes and cocktails, you want to consider your target demographic and their tastes. For example, if you're near a college campus and have a customer base in their mid-twenties, you'll want to design strong cocktails that use liquors like rum, vodka, or tequila. Bars with older customers may want to use top-shelf liquors like fine whiskey or bourbon in their recipes.