Answer to Question #183307 in Marketing for rinky das

Question #183307

Mr. Ramesh has decided to keep the brand name as “Clingers Gold”. He has decided to allocate ₹10 crores for sales promotion and advertising budget. Unique Industries is simultaneously entering the readymade trousers market and shoes market. Mr. Ramesh has decided to keep the same brand name “CLINGERS” to leverage the success of the brand name to the two new categories.

a. Do you think the brand name “Clingers Gold” is right for the top end segment? Justify your answer.

b. Which factors you think needs to be studied before making such entry in the market? 



1
Expert's answer
2021-04-22T12:23:44-0400

a)

The current brand name is the best to use because many people already know about its existence hence it will be easier for it to grow since new members will add to the current customers.


b)


1.Knowledge or Expertise


Research on different and better methods to beat the competitors.


2. Market or Demand


He needs to consider demand and market size for the product. This will include the growth potential and profit margins to expect.


3. Start-up Costs


He will have to assess the total cost that is required to set up and run your business successfully.


4.Capital and Finance


This generally includes the capital that you can introduce from your savings as well as the funds. that you can borrow.


5.Competition


He needs to know his competitors and what they are doing to be able to survive in the market for long.


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