Answer to Question #182026 in Marketing for Lakeisha trone

Question #182026

Target Market: Describe TWO DIFFERENT target markets for WONDER ALPINE products.

Expert's answer

The Wonder Alpine company could target entertainment and skiing holiday destinations. These regions are composed of visitors who come to these regions to enjoy and conduct ski activities. Many of these people are ski sports fans and could buy its products from these destinations. Its products which are made of natural and synthetic materials, could intrigue these fans. Further, the ski industry has a wide range of fan population ranging from teenagers, youths and families. Therefore, fans and snow sports audiences could provide a ready market for its ski products. The company could also focus on professional snowboarders and skiers. With an added advantage of ski boards designed to collaborate with the environment, the company could target sportsmen and women in this field to sell its products. One advantage of focusing on this target market is that it could influence the first to buy its products if it is successful.

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