Answer to Question #178401 in Marketing for Elsie

Question #178401

Briefly describe the key resources and capabilities Visa Inc. possesses. What are its main sources of competitive advantage?

What this means is to find what Visa Inc. does well, what is its selling point to consumers? what is the core value proposition that Visa Inc. is providing to customers using Visa Inc. VRIN and its Value Chain Analysis.

Expert's answer


Visa Inc. is a global payments technology company that functions through three business units or resources based on geography; the United States, International, and Visa Europe. Above all, Visa Inc comprises innovative security capabilities that help prevent and disrupt payment con. Besides, at the center of every Visa transaction is trust. Its business model brings in its competitive advantages that facilitate a robust and natural network effect and significant brand awareness. Also, the players are being streamed to the ecosystem structure of the payment industry and revenue. Its ecosystem structure serves to preserve the status quo, thereby preventing superior payment platforms from being adopted. The Selling point of Visa Inc. lies in its solid global presence, being the most prominent retail electronic payment network. The core value proposition is a scheme that offers primary value propositions inclusive of; convenience, accessibility, and brand. Visa Inc. enables the Visa customers to obtain money from their bank accounts without going into their branches. 

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