Answer to Question #177945 in Marketing for Aidette Williams

Question

Identify two forms/types of secondary data and give two (2) advantages and two (2) disadvantages of using secondary data.

Answer 1

There are two forms of secondary data;

External data - Data organized or collected by someone else

Internal data - Data that has been organized or stored by the organization itself.

Advantages of secondary data

• Time-saving
• Ease of access
• The study can span over a long period of time
• Chance to undertake a longitudinal analysis
• Availability of a wide array of secondary data from various sources

Disadvantages of secondary data

• Lack of control over the quality of data
• Lack of specificity to individual needs
• Data may be biased
• Chances of outdated data