Answer to Question #177945 in Marketing for Aidette Williams

Question #177945

Identify two forms/types of secondary data and give two (2) advantages and two (2) disadvantages of using secondary data.

Expert's answer

There are two forms of secondary data;

External data - Data organized or collected by someone else

Internal data - Data that has been organized or stored by the organization itself.

Advantages of secondary data

  • Time-saving
  • Ease of access
  • The study can span over a long period of time
  • Chance to undertake a longitudinal analysis
  • Availability of a wide array of secondary data from various sources

Disadvantages of secondary data

  • Lack of control over the quality of data
  • Lack of specificity to individual needs
  • Data may be biased
  • Chances of outdated data

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