Answer to Question #177903 in Marketing for Mcpherson Anju Nelson

Question #177903

What are the internal environmental factors or sources of AirAsia

Expert's answer

Internal environment factors are elements that exist inside a company like physical, financial resources and culture. In this perspective, the internal environmental factor or sources of AirAsia are the company’s marketing objectives, marketing mix strategy and company consideration. Physical in this case is the way the airline looks like, i.e. does it meet the comfort and needs of the market, if it does, more clients would be interested to associate with such services and vice versa. Does the airline afford or in the position to expand, if it does, it’s likely to do business with other companies. The internal environment factors of marketing objective and company considerations also ensure that the company runs in the right way, hence the reason for the success of the airline in the market.

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