Answer to Question #177673 in Marketing for saleemaslam

Question #177673

In your previous assignment “Marketing Electric Bicycles” you were to segment the market for electric bicycles and provide your rationale. Based upon the segment(s) that you highlighted you made an early-stage proposal for how you might market the selected product line.

You are now to develop an integrated Marketing Communications Plan for the Electric Bike business that is based upon market segments and electric bike products that you now believe are your best option.

You need to:

·      Detail the key features of your core brand image that you will build through advertising

·      Create a mock-up of your web site

·      Detail your Social Media Strategy . (How will you generate traffic to your website and your store.)

Assignment is worth 20%

Note: Please provide as much explanation as possible 

Expert's answer


Based on developing market segment, when marketing for electric bike products, I would develop a concept or spot a successful electric bicycle brand under which the bicycle’s company would carefully integrate and coordinate its many communications channels to deliver a clear and consistent message and retain existing customers. In terms of the bicycle brand’s critical aspects, I would come up with colorful logos, making it stand out as a symbol of the movement to mark speed and victory. This medium would act as a better tool for advertising.

Also, I would visualize the electric bicycle by construing an idea, getting feedback, collaborating, and creating a complete user experience in one tool that I would recognize as a mock-up tool. On my website, I would easily create collaborating prototypes and avoid code prototyping. Besides, creating a decent electric bicycle design is what I would emphasize.

On how to generate traffic for the electric bicycles on my website, I would choose social media marketing goals that align with the electric bicycle’s company objectives and learn everything about my audience. Secondly, I would know my competition on the social media platforms and develop a social media audit. Again, setting up accounts with credible profiles would fit a suitable plan for developing a social media strategy.

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