Answer to Question #176790 in Marketing for will

Question #176790

Take a look at a business you follow on Twitter:

  1. the business you've chosen is about to launch a new product. Announce the new product on Twitter. Be sure to include any associated hashtags.
  2. a competitor is throwing shade online; how will your company respond in tweets.
  3. your business wants a clever yet memorable hashtag to use for branding purposes. Give an example of a hashtag your company could use that incorporates the company's name.
Expert's answer


1.       As in my case, Dettol Kenya is the business I follow on Twitter (@DettolKE), and I would help them market its products. Dettol’s new product, like the Dettol antibacterial original bar soap at different sizes of 60gm 90 and 175gm, is what I would prefer to tag on their Twitter page. Therefore, I would make the subsequent hashtags; #dettol #handsanitizer #covid #masker #corona #antis #handsanitizermurah #jualdettol #maskersensi #sanitizer #jualhandsanitizer #maskern #coronavirus #dettolhandsanitizer

2.      On how to cope with the competitors who produce Dettol’s substitute products like the Salvon and Himalaya, negative comments on Dettol products, I would opt to adapt a good reputation management to reply to negative reviews complaints. However, I would respond instantly to the negative tweets and resolve the issue related to the negative tweets as it would help to minimize its awful implications online.

3.      While the Covid-19 virus has necessitated the need to use clean water for handwashing to the publics, Dettol’s antiseptic products would help to protect an individual from harmful germs that can cause illness and keep one’s home clean; I would use the following hashtags;  #antiseptik #handsanitizergel #maskermurah #disinfectant #dettolmurah #handsanitizerspray #antiseptic #cucitangan #handsanitizers #staysafe #jualdettolmurah #cleaning #dettolantiseptik 

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