Answer to Question #176191 in Marketing for Hari shankar

Question

 India has registered the second highest Covid-19 case load in the whole world. This has led to a massive fall in Inbound tourism for India from overseas travellers. As a Marketing Consultant to Ministry of Tourism, Govt of India, suggest the following: - a. Build an advertising campaign on TV, Radio & Print Medium to attract foreign tourists back to India. Highlight the key communication messages that you will use. (5 Marks) b. Which social media platforms will you choose to use? Suggest atleast 2 such platforms & describe your innovative initiatives? (5 Marks)

Answer 1

Answer:

A.) 

• Free covid tests and vaccines will be provided to the foreign tourists travelling to India.
• Events and exhibitions will be organised for foreign tourist to participate in the process.
• Safety and precautions advertisement should be purposely posted on social media to gain travellers confidence as a whole.

B.) The Ministry of Tourism of India has its accounts on all major Social Media platforms like Facebook, Twitter, Youtube, Instagram, Periscope, Vimeo, Pinterest, and LinkedIn. 

The two most effective platforms for advertisement and promotion will be going to be Facebook, Twitter due to their reach and humongous users all around the globe. Lucky drawer event should be organized on social media to attract foreign travelers by funding their whole trip once they won the lucky drawer contest as a whole.

Hashtag safetravellingtoIndia should be included on Twitter.