Answer to Question #172861 in Marketing for Ratna

Question

1 innovative idea reaching out to Staples brandB2B CUSTOMERS BASE in India

Answer 1

Staples company, based in India, shifted their business into an e-commerce platform to serve all sizes for the needs around offices supplies and other services. The company closed retail stores and developed a world-class Business to Business e-commerce platform. The invention was meant to provide customers with direct links, especially other business who would wish to buy the product for use in the offices and workplace.

The B2B e-commerce platform adopted by Staples in India made tremendous achievement in the market due to its unique nature solely unified for a variety of business sizes and single customers. The company came up with a platform that provided a unique journey to accommodate all companies' sizes and provide self-service features in line with the customers' requirements. The single Unit platform has various purposes that enable Staples to leverage its marketing and information, which has led to the company's rapid growth over the internet.