bulid Integrated Marketing Communications Strategy to boost tourism business and make a strategy.
Marketing communication strategy can be explained as the techniques employed by the company or individual sole proprietors to access and meet their target market via various types communications medium.
There are three types of principles that guide marketing communications strategy such as:
a) Brand alignment
b) Customer alignment
c) Budget alignment
However, the following steps are applied to develop marketing communication strategy for company that operates in tourism industry.
1.Tourisms business need to carry out a market research to understand their audience who are the prospective customers. Literacy level of the customers will dictate the communication means of marketing.
2.Unique Selling Proposition (USP) should be well outlined by the company to state whether the marketing is for sales, to improve public relations or for content marketing.
3. Tourism business should be able to outline their Marketing Communications Mix which describes channels such mass media billboards among others.
4.Branding Elements like websites, business cards, sales collaterals forms parts of communication marketing strategy to enhance personal appeal to the target market.
5. Success Metrics are basic to enable the marketing team to estimate the coverage of communication strategy that the business would adopt.
6. Execution is the final stage where the communication strategy is put into practice to implement the plans of the marketing team