Answer to Question #171231 in Marketing for Kavita mishra

Question #171231

Build an advertising campaign on tv radio & print medium to attract foreign tourists back to india

Expert's answer

Coming up with an advertising campaign in India would be the most significant way of focusing on reversing the decline in international tourist arrivals in the country. First, I would concentrate on establishing a joint initiative by the government and tourism industry in the country to captivate international visitors. Secondly, I would link with popular broadcasting channels like TV and radio channels also print media systems to help the campaign and embrace outstanding growth in international arrivals. Also, on the adverts, I would advise India's tourism industry to cope with global attacks that are threatening to put a problem on the foreign tourist arrivals in India. 

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