Answer to Question #168907 in Marketing for Sheila Aholi

Question #168907

Define the two types of channels conflict


1
Expert's answer
2021-03-09T11:10:08-0500

Q. Define two types of channels conflict.

A channel conflict prevails between two or more channel partners where one partner influences the business, deal, benefit, piece of the overall industry, or comparable objective achievement of the other channel partner.

Types of channel conflict

  • Horizontal channel conflict- is a conflict between two intermediaries of the same distribution channel level.
  • Vertical Channel conflict- is a conflict that arises from intermediaries of different levels of distribution channels. 

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