Answer to Question #168547 in Marketing for Sunny

Question #168547

According to a social media marketing industries report 85% of all businesses that have a dedicated social media platform as a part of their marketing strategy reported 27% increase in business. 43% of people aged 20- 29 spent more than 10 hours a week on social media sites. Your company is in the fashion jewellery business and is planning to use online medium for distribution and sales as a part of your growth strategy. Develop a social media marketing plan for the same?

Expert's answer

Social media marketing plan for fashion jewelry business

i)       We will use Twitter, YouTube, and Instagram for distribution and sales to achieve 50% growth in the next quarter.

ii)     Our target group will be people between the age of 19 to 35 years old, located all over the world, both male and female with a minimum income of $5 a day.

iii)   Pay attention to what the competitors are up to, study their online presence by conducting an online competitive analysis.

iv)   Do a social media audit- this will involve evaluating which channels are working, who responds to our online presence, what social media platforms work and how does our social media compare to our competitors.

v)     Set up our platform; create a Twitter business account, YouTube channel, and Instagram business account.

vi)   Find social media inspiration from customers and other success stories.

vii) Create a social media calendar to know what to post and when to post; dates and time.

viii) Finally, evaluate and adjust the plan according to the customer's need and to ensure it meets the company goals and objectives.

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