Answer to Question #168181 in Marketing for Sunny

Question

Explain the concept of solution selling? Give one examples of this approach?

Answer 1

Solution selling refers to a sales process whereby a salesperson helps the prospective customers to understand their requirements while providing a solution to their specific identified needs. Solution selling embarks on the importance of evaluating and understanding customer’s requirements firstly and then recommending products that address the solution.

Examples of solution selling may include technical advisory services, technology implementation services, upfront business services, and hosting