Answer to Question #168178 in Marketing for Sunny

Question #168178

DESCRIBE THE PROCESS OF DATABASE MARKETING?


1
Expert's answer
2021-03-10T10:04:55-0500

Database marketing is a process of identifying, bringing together, and analyzing relevant information about a firm’s customers. The data is procured from internal and external sources such as social media, email correspondence, promotional efforts, and sales information.

Customer data like names, emails, transaction histories, addresses, phone numbers, customer support tickets, etc is collected, analyzed, and then used to create a customized personalized experience for each customer or to attract potential clients.


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