Answer to Question #168166 in Marketing for Sunny

Question #168166

Why is CRM generally more effective than mass advertising in mature markets?

Expert's answer

Customer managed relationship is the best advertising strategy that is more effective, cheapest, and personal ways that enable you to clearly and easily distinguish your target audience unique values that they prefer in the product or service. Instead of the mass marketing that entails high volume and scattered data which would increase expenses and waste time identifying the best component preferred by most people. However, the target audience marketing boosts sales by building trust and engaging buyers in business decision-making and other activities.

Additionally, target marketing allows you to accurately collect, manage, and analyze consumer behavior information to support in developing impactful marketing techniques, advertising campaigns, and public relations for the involvement of customers with similar characteristics than engaging a large number of people that will not purchase your product.

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