Do you think brand management is essential to every brand's marketing strategy? Why?
Brand management is a marketing strategy that prioritise on boosting the fame of a brand or product. According to my thinking it is a fundamental tool in every branding strategy since it deals with strategizing and evaluating brand setting, target customers, brand perception and brand image. In the fact that it is a company's incredible asset if managed correctly, it present opportunities that help a company’s brand to meet its future goals or strategies.