Answer to Question #167775 in Marketing for william

Question #167775

Do you think brand management is essential to every brand's marketing strategy? Why?


1
Expert's answer
2021-03-09T11:10:25-0500

Brand management is a marketing strategy that prioritise on boosting the fame of a brand or product. According to my thinking it is a fundamental tool in every branding strategy since it deals with strategizing and evaluating brand setting, target customers, brand perception and brand image. In the fact that it is a company's incredible asset if managed correctly, it present opportunities that help a company’s brand to meet its future goals or strategies.


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