Answer to Question #166664 in Marketing for william

Question #166664

Read the article: History of Facebook in Photos by Mark Weinberger

  1. Give a summary/explanation of the event in 2012
Expert's answer

Give a summary/explanation of the events in 2012

On May 18, 2012, Facebook had its historic $5 million initial public offerings. This same year, it started offering employees its ‘little red book’. The book consists of propaganda-like slogans; the employees were given the book to ensure that even as the company grows rapidly, they remain on the same page, the book because of a legend. In 2012, Facebook bought Instagram for $1 billion (400 million users). The purchase showed that despite Facebook being a successful company, it has always been on the lookout for new entrances that threatened to interrupt them. Also, Zuckerberg married his long-time love, Priscilla Chan.


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