Answer to Question #166491 in Marketing for saleemaslam

Question #166491

Watch this video:

Answer the following questions: 

1) What did you think of the speaker's thoughts on motivation based on pain or pleasure? What motivates you more, pain or pleasure? 

2) How can an employer unleash your motivation?

3) Why should organizations care about motivation?

Note: Your answer must not more than 350 words single-spaced in length and must include a minimum of 2 research sources: the textbook plus at least one peer-reviewed journal article. 

Expert's answer

Q1. What did you think of the speaker's thoughts on motivation based on

pain or pleasure? What motivates you more, pain or pleasure?

The speaker's main thought is the science behind motivation. She defines motivation as a drive to go to seek pleasure and pain. Besides, her main concern is how successful employers are dependent on how many motivations they have dealt with overtime and how effective they are to minimize counter-productive behaviors (Nicholson, 2003). She points out that Neural-scientists say that human beings are hard-wired to connect and that their brains are never to be realized at their full potential unless they are part of the healthy group.

Also, she classifies motivation on the pleasure side into two, i.e., Ambition and counter-ability. On Ambition, if an employee's drive is on Ambition, they should be assigned to a project that they feel highly motivated.

Q2. How can an employer unleash your motivation?

Since the employee is already motivated, the employer can unleash motivation by understanding the duties of the employee that makes him or her motivated then show other possible ways that the employee can adapt on her depending on the employee's Ambition to maximize production

Q3. Why organizations should care about motivation

First, an organization should hire for motivation since one may fail to do a job that his boss assigns him or her, thus the need to hire for a basis to encourage the employee(Manfer, 2019)

Also, they embrace motivation to understand the employees and bring out people who do their projects. Finally, organizations invest in the employees by applying principles of continuous improvement.










Manfer, S. (2019, January 19). Avoid Motivational Bankruptcy: Six Tips for Motivating Your Staff.

Nicholson, N. (2003, January). How to Motivate Your Problem People. Harvard Business Review.

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