Milton a household name in the drinkware space and the pioneer of the Kuch naya sochle hain ( Let"s think something new) philosophy in India , has unveiled the Rock Bottle, which is environment - friendly, stylish and made of superior - quality plastic. The company has approached you, the famous the marketing consultant. Design a digital marketing campaign for the company. Why do you prefer the digital campaign over traditional campaign in this case?
1 Low cost. Marketing via digital platforms offers a more affordable alternative to the traditional method. They create as much impact yet costing way less.
2 Huge return on investment. Nothing matters more to a business than the return on the investment it makes. Digital marketing offers a substantial return on small investments.
3 Brand development. Businesses can use their digital platforms to build their company’s brand and reputation. A well-developed website, a blog featuring quality and useful articles, a social media channel that is highly interactive are some of the ways by which a business can build its brand.