Answer to Question #164963 in Marketing for saleemaslam

Question #164963

Note at least 600 words( not less than 600 words)

Assume that you are the director of marketing for a company that markets electric bicycles in Vancouver.  You feel that if your market is segmented, you will be able to satisfy your customers’ needs more efficiently and effectively. You must first decide what bases to use for segmenting the market.

a)    Develop a list of the potential segmentation variables you might use.

b)   Include your thoughts on how useful each might be to your marketing strategy.

c)    What are your final recommendations for the bases for segmenting the market and include your explanation of why you make that recommendation.?

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 Assignment will be marked out of 10. It will be evaluated based upon the quality of your research, your identification of appropriate segmenting variables, and the rationale for your recommendation. Professional quality of presentation is expected. 

Expert's answer
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