Case Assignment 2: Analyzing Tweets
Select a company or a celebrity you like to follow on Twitter and analyze their tweets from the past several days.
Focus on their language and style strategies and how they keep their content compelling while also keeping it concise.
Write a 500-word (maximum) memo to your instructor presenting your findings.
Do not insert screenshots of tweets. Explain and analyze in your own words.
§ Due no later than 10:00 AM on Monday, February 08, 2021
§ Submit assignment via Moodle
§ Present the memo in a format or style of your choice.
§ Must have a title page with assignment name, course number and name, student name, instructor’s name and date.
§ Must have a references page (APA format).
§ Counts towards 10% of your total mark.
ASSESSMENT CRITERIA (See Assessment Rubric)
Ø Introduction – 5 pts.
Ø Content (language, style, compelling) & Organization – 5 pts.
Ø Format & Design – 5 pts.
Ø Conclusion – 5 pts.
Ø Grammar, Spelling & Mechanics – 5pts.
SUBJECT: Qatar Airways Marketing Strategy through Tweeter
I am writing to inform you on how Qatar Airways uses tweets to interact with its audience. Information being shared entails their language, strategies and how they keep their content compelling and to the point.
As Qatar Airways continues to grow, their tweets often incorporate English so as to ensure that their market understands what they are doing and planning for them. Some of the information being shared is linked to their current approach in flying to three gateways in Saudi Arabia, and they are Dammam, Jeddah and Riyadh. They use images of their Airlines and Wild Animals to show that they care about the atmosphere. The aforementioned strategies help ensure that their content is compelling and concise for their market.
Sincerely, I am glad to have analyzed and shared the manner in which marketing strategies are used by Qatar Airways. The entire process has permitted me to comprehend that marketing is the key to getting hold of the right market in the modern world, especially where the internet (Tweeter) is involved