Answer to Question #158978 in Marketing for Anonymous

Question

What is the key implication of the perishability of services for channel design in your own perspective?

It is preferred that your answers are structured in paragraphs with specific and relevant heading for each paragraph. It would be better if you provide reference of your source.

Answer 1

Answer

The primary implication of the perishability of services for channel design is that the channel need to be designed in a way to maximize sales service revenue with minimal exposure to the target market. As is the case with other products, this is because unpaid services can not be bundled together and sold on the next day (Hole, Pawar, & Bhaskar, 2018). The channel is designed to connect those who provide the service as efficiently as possible to those who wish to obtain the service. 

Reference

Hole, Y., Pawar, S., & Bhaskar, M. P. (2018). Service marketing and quality strategies. Periodicals of Engineering and Natural Sciences (PEN), 6(1), 182-196.