Answer to Question #158419 in Marketing for Chris

Question

For Ralph Lauren, what promotion did they use to build brand awarenesss?

Answer 1

Polo Ralph Lauren was the first brand that introduced the company into the market. The brand got a promotion by incorporating famous athletes' influence to create awareness for the company and inform its customers. Polo Ralph Lauren was first established in the 1960s to deal with men’s sportswear and Polo men’s shirts alongside tailored clothing. Customers who identified themselves with individual athletes found the opportunity to be informed of the Polo Ralph Lauren, which these sports personalities wore. However, the brand later offered accessories such as hats, scarves, eyewear handbags, among others.